Driving Operational Agility with an Integrated Digital Ecosystem

Ainoa is a modern shopping center located in Tapiola, Espoo, Finland. With a growing mix of retail, dining, and services, their marketing and operations teams needed a more streamlined way to manage content and communication across physical and digital touchpoints.

CLIENT

Ainoa Shopping Mall

ASSET

Commercial Real Estate

SOLUTIONS

Headless CMS

Full Manage

Tenant Engagement

the problem

Building an Interconnected Digital Ecosystem

When Ainoa Shopping Center set out to modernize their digital experience, the goal went beyond launching a new website. It was about:

Aligning with their refreshed brand
Simplifying operations
Gaining control and consistency across all digital touchpoints

Additionally, they aimed to improve tenant communication, increase engagement, and explore smart commercial management tools to attract new tenants and drive visitor growth.

THE SOLUTION

An interconnected digital ecosystem supported by a dedicated team

Rather than focusing solely on a website redesign, the solution centered on creating a unified system powered by HyperIn’s Manage platform. This allowed Ainoa to efficiently manage content, communication, and operations from a single source of truth.

Key components included:

Seamless integration between Ainoa’s newly designed website and the Manage platform
A unified backend enabling content updates across multiple touchpoints: website, 3D map, mobile intranet app, digital signage, and elevator info screens
Robust onboarding and ongoing support for Ainoa’s marketing team
Third-party coordination with creative agency and media partner to align project timelines and execution
Centralized control over offers, campaigns, events, opening hours.

"Working with the HyperIn team was collaborative, transparent, and aligned from start to finish. Together, we developed a communication platform that reflects our brand and supports ongoing marketing efforts."

— Riia Leppävuori

Marketing Manager, AINOA Kauppakeskus

HyperIn’s project lead ensured smooth, well-paced progress, while the technical team provided real-time support — from backend configurations through final handover.

THE result

More control. Better workflows.Stronger engagement.

Since going live, Ainoa’s team has gained full control over their digital ecosystem. Daily updates, campaign launches, and tenant communications are now all managed from one place — with greater speed and confidence.

Key outcomes:

Independent content management by the marketing team
Streamlined workflows leading to faster updates and more agile marketing
Improved visitor experience, with smoother navigation and better access to relevant information
Positive feedback from both tenants and internal teams, citing ease of use and efficiency
Future-ready setup, supporting upcoming expansions like ESG communication and mobile integrations

"The platform is easy to manage and fits seamlessly into our daily work. HyperIn made the entire process smooth, and their technology really supports how we need to communicate and update content."

— Alisa Kankainen

Marketing Coordinator, AINOA Kauppakeskus

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